Welcome to our diamond guidance program. While our resident gemologists are committed to analyse and explore the ongoing complexity of diamonds, our LOUIE DANIELE guide to diamonds is created to simplify these essential facts for you.
Colour is the measure of absence of colour on a scale ranging from D to Z.
Cut is the measure of how well a diamond's facets absorb, reflect and reveal light.
Clarity is the measure of nature’s unique fingerprints (inclusions) inside a diamond.
Carat is the measure of a diamond’s weight, with one carat weighing 0.2grams.
A Diamond certificate is an indisputable verification of its quality.
When purchasing a diamond, the final decision can never be made with the mind, but with the heart. With no two diamonds alike, diamond character (The Fifth C ) is the measure of the overall symphony within a diamond that speaks most loudly to the eye of the beholder.
A Diamond with true character will always speak loudest to your heart.